With Charice’s album set to go platinum in Japan, there’s no wonder that some major brands are happy to associate themselves with her upcoming solo tour, amongst them Visa.
In the January edition of Visa Magazine in Japan, the international credit card giants features Charice as one of the entertainment events not to be missed this year.
The promotional piece, which appears alongside promos for a number of Japanese events, provides details (if any were really needed) of who Charice is, and specifies the cost of tickets for her concerts in Tokyo are Y8,000 (US$97).
The two events take place on February 22 and 23, but this represents only half of the concert dates, with her opening show opening in Nagoya on February 21, and ending in Osaka on February 25.
Charice’s inclusion in the short list of entertainment events shows the status that the Laguna teenager has in Japan.
Clearly, the inclusion of several Japanese appearances on Charice’s schedule has paid off. She was a key artist in J-WAVE Radio’s winter programing, with her recording of John Lennon’s “Happy Christmas (War is Over)” climbing immediately into the Top 10 of the Tokio Hot 100.
She also recorded a mini concert for J-WAVE, which was broadcast on Christmas Day, and was featured on the same station’s “Curious” program on December 30. She also appeared on Mezamashi TV a few days before Christmas Day, in an early morning performance that still managed to attract a large viewership.
Japan is the second-biggest music market in the world, and the Filipino teenager has already established herself as a major figure there. Before going gold in October, her album had to sell 100,000 copies, while a platinum rating only goes to a foreign artist who sells more than 200,000 copies.
And with gold about to turn platinum, is there any surprise that she has caught the attention of one of the world’s biggest financial brands.
A shot of the VISA Magazine piece promoting Charice’s Japan tour
Here is a translation of the VISA piece:
The miraculous singing voice that the whole world has fallen in love with will finally be heard in her first solo Japan tour!
Her debut album reached 8th on the American charts, a remarkable feat, a first for an Asian! At just 18 years of age, super strong singer Charice sold an amazing 120,000 copies of her album, and her solo tour has finally been confirmed! Please come and hear her miraculous, electrifying, soulful voice that stirs the soul which received much attention in the David Foster and Friends concert last year! You will definitely be overwhelmed!
By Robert Sheen, Charicemania.com