Three weeks ago, Charice outdid Beyonce’s original version of “Listen” when her cover of the same song charted higher in the Billboard Hot 100. It’s a good thing Glee decided to release her amazing performance as a single immediately after the episode’s airing since this is actually Charice’s highest charting solo entry to the Billboard Hot 100 chart at no. 38 (her hit, “Pyramid” peaked at no.1 in the Billboard Dance chart); while her “Telephone” duet with Glee co-star, Lea Michele, charted at no. 23.
To the people behind Glee, Charice’s “Listen” is just one of the many song covers that the Glee stars have already done that took the charts by storm. Last October 7, 2010, BBC reported that Glee has already knocked down the Beatles’ record of 71 placements in the Hot 100 chart. Overall, Glee’s in third place behind Elvis Presley with 108 and James Brown with 91. If the current trend of at least 2 Glee covers charting in Billboard per episode continues, then Elvis’ record of 108 might just be beaten by next year.
And it’s not only single sales that Glee is dominating in. The five compilation albums that Glee has released have already achieved over 1.8 million sales. Jo Piazza from popeater.com puts this into perspective by emphasizing that on the average, only four albums a year goes over the million copies mark. Add to this the fact that a Glee album is cheaper to produce than an original album of a famous artist, even if Glee needs to pay for the license of the song and the artist’s royalty fees.
Plus, Keith Caulfield perfectly says it, “the complete album package is irresistible to ‘Glee’ fans because it is nothing but hits…so you know you will like the album as opposed to buying a new album where the consumer is taking a chance with their dollar on something they might not entirely enjoy.”
Surprisingly, Glee has not yet lost steam after a massively successful first season, when just a while back, critics were unsure that Glee would even last for a full first season. Leave it to the people at Fox for a never before seen marketing campaign, as detailed here in CNN. After a sneak peak of the pilot episode Fox had to work hard to maintain interest for four months until the series’ premiere. “To help maintain the buzz, it delved into social networking, maintained a strong online presence, dispatched the show’s actors to malls across the country and held a fan contest,” CNN’s Lisa Respers said.
Glee’s risky marketing strategy coupled with its new TV formula of musical, dark comedy, and drama, is really paying off, even now in its second season. It had just scored its highest audience rating yet with the Britney Spears tribute, the second episode of season two.
Charice and Glee
With Charice’s casting as the exchange student, Sunshine Corazon, Glee’s rabid fans and large audience share might just be the thing to help propel Charice into mainstream America’s radar. Gleeks all over the world will definitely hear more from Charice as she returns in episode six, as part of the rival glee club, Vocal Adrenaline.
Hopefully, Charice benefits from the huge popularity of Glee just as her singing adds something new and incredible to this wonderfully fresh show. So Chasters, are you gleeful that Charice is part of this trendsetting show? Are you newly converted Gleeks? Or are you still waiting for Glee to live up to all the hype? Tell us what you think! Just leave a comment below.
By Sofia Carrera, charicemania.com
Welcome Glee Fans!
You were most likely blown away by Charice’s debut on Glee which is why you are here. Welcome to the best Charice fansite there is! If you are looking for more outstanding Charice performances, look no further. We have compiled the very best of Charice in the best quality that we could find! From her perfectly controlled rendition of “One Moment In Time” to the fun “Baby” (hey, she can rap!), if you are not yet a big fan, you’ll surely become one after hearing her very best. >> continue reading