MANILA, Philippines – International singing star Charice, who is fascinating both local and foreign viewers with her astounding performance in the ongoing season of “Glee,” should serve as a major attraction in the coming Aliw Awards, which has been going through some “image” problem.

The “little girl with a big voice,” along with “Pilipinas Got Talent” titlist Jovit Baldivino, is being eyed to lead the list of guest performers in the staging of this year’s Aliw Awards set October 18 at the historic Manila Hotel. The event’s director, Joey Nombres, believes that having “bagets” performers will positively alter the look of the Awards, which some quarters are labeling as “old school.”

To prove that Aliw Awards is bound for reinvention, its current President Jeatte Palabrica presented her vision to help unnoticed but excellent performers. “We’re trying to reach out to younger audiences by inviting young performers to our event and by introducing new categories that will cover the interest of the young market,” she shared in a recent interview.

The possible inclusion of a category to recognize the finest unsigned acts in the local music scene will also be a highlight in the Awards’ long history. This should give more hope to indie artists wanting a shot at recognition. Such will not only encourage, say, unsigned bands to strive for excellence, but will also get the attention of record labels to consider deserving but less privileged performers.

“The Best of Aliw,” a series of live events scheduled in selected venues, will still feature past Aliw awardees to hype up the Awards.

“We’re not a thing of the past. Slowly but surely we will incorporate the improvisations,” insisted Palabrica who expressed excitement that GMA-7 is airing the coming Awards’ ceremony on October 31, 10 p.m.

She likewise mentioned the possibility of bringing back Aliw-conducted workshops to help performers nourish their talents.

By YUGEL LOSORATA, Manila Bulletin

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