Japan has an affluent and modern society with a population of about 127 million people. Many Westerners do not realize it, but Japan boasts the world’s second-largest pop music market–right after the United States, representing almost 20% of total worldwide sales. A full priced new CD album costs between JPyen 2,500 (US$23) and 3,000 (US$28). A total of 461.9 million song downloads were sold in Japan in 2009. So if you are in the business of selling music then Japan is one of your major markets and should not be overlooked.
Sometimes people in the West are surprised when they find out that an up-and-coming artist like Charice is “big in Japan”. Most people don’t care about this distinction but when you consider Japan is the 2nd largest market next to the USA, even “small in Japan” can mean big revenues for a record label.
Album Sales and Market Value
Men and women in their teens and twenties purchase the greatest number of records. Japanese pop and rock music is particularly popular among them. Only 1 in every 4 CD’s sold in Japan is from a foreign artist. Trying to crack this market requires boatloads of luck, as well as making the connections and effort to market artists properly to a new audience that expects its heroes to speak its language.
Charice Tops Japan Music Charts
Props to Team Charice for carefully coordinating a publicity campaign to build the appropriate “buzz” around the CD release — everything came together as they had hoped and more! Let’s hope the momentum keeps building…
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Latest issue of HMV Japan flyer featuring Charice as HMV’s hot picks. HMV Japan opened its first store in 1990 and is now one of the best known brands in the country with 57 stores and a major online presence.
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Fan Talk: Charice Tops Japan Music Charts – Episode 15, July 30
~ by Team Charicemania
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